Snap CEO Evan Spiegel Reveals Strategy to Boost Advertising Revenue on CNBC's 'Money Movers

Snap, Inc.'s CEO Evan Spiegel recently appeared on CNBC's "Money Movers," outlining his strategy to bolster advertising revenue for Snapchat. Spiegel emphasized the platform's differentiation from traditional social media, focusing on creative expression and distancing itself from harmful content and competitive dynamics.

Highlighting a new brand campaign, Spiegel aimed to showcase Snapchat's unique features and set it apart from rivals like Meta Platforms, Inc. He emphasized Snapchat's appeal to advertisers due to its moderated content platform, providing a safer space for campaigns.

Spiegel pointed to investments in performance advertising as crucial for driving revenue growth, with significant increases in purchase-related conversions noted, particularly among small and medium-sized advertisers.

Despite Snap's recent stock decline following mixed quarterly results and cautious guidance, Spiegel remains optimistic about the company's future revenue prospects.