Motivated Marketing Manager with a knack for innovative marketing strategies and attention to detail. Proficient in brand management and overseeing campaigns at every stage, from conception to execution. Expert in driving growth and promoting games through unique and forward-thinking approaches.

Mayur Surwase

Digital Marketing Professional | Driving Innovative Strategies for End-to-End Campaign Success

Mayur.surwase3@gmail.com | LinkedIn | Dublin, Ireland

Profile Summary

Key Skills

• Brand Marketing

• Social media marketing

• Campaign management

• Influencer marketing

• Meta marketing

• Planning & Strategizing

• Communication

• Customer Relationship Management (CRM)

• Vendor management

• Product marketing

• Content strategy

• Market research

Professional Experience

Croma Retail (A TATA Enterprise)

Associate Brand Marketing

07/2021 - 08/2023

I led social media marketing and co-branded partnerships for notable brands, including Croma Sunburn and Kerala Blasters, a prominent team in the Indian Super League. I expertly managed over 30 influencer marketing campaigns and 70 paid media campaigns within two years, demonstrating a strong capability in coordinating large-scale marketing efforts.

• Implemented a successful growth strategy for the brand by leveraging social media, short-form video marketing, and branded collaborations, resulting in a 30% increase in the following.

• Optimised social commerce to drive website traffic by 60% during the festive season.

• Successfully executed 5+ TV ad projects for seasonal brand marketing campaigns.

• Spearheaded digital Out-Of-Home (OOH) creative campaigns across various Indian cities, demonstrating efficient nationwide project management.

• Developed a solid audience base for critical brand partnerships like Croma Sunburn and Gujarat Titans (A team in the Indian Premier League), resulting in improved brand recognition.

• Effectively managed a yearly team budget of 2 crore (~€220K) covering social media marketing, paid advertising and influencer marketing.

• Managed 10+ flagship projects with cross-functional teams.

The Minimalist

Social Media Manager

11/2020 to 07/2021

Led a dynamic team of three, delivering impactful creative projects centred on social media branding, design, and product launches. Successfully generated significant social media buzz for Paytm Money's IPO, elevating awareness of the new business vertical across India.

• Established credibility with clients, resulting in successful cross-selling of video projects worth over 10 Lacs INR in a quarter.

• Developed a social media marketing plan to increase visibility and engagement for IIFL and The Hindu.

• Strengthened brand image by collaborating with over 70 influencers.

• Oversaw the branding initiative for DJT life insurance and crafted branding materials.

• Managed a project of over 15 branded television ads.

• Managed content strategy for the IIFL Finance website.

Adfactors PR

Senior Social Media and Digital PR Executive

08/2018 to 11/2020

Collaborated within a vibrant team dedicated to digital PR and social media marketing for major Indian brands. Actively involved in strategizing and executing Essar's monthly social media approach and Adani's PR plan, focusing on mitigating online crises and bolstering brand reputation.

• Identified and capitalised on emerging patterns to acquire brand exposure in media outlets.

• Managed content strategy for Union Bank of India (UBI), Essar Group, and Merries Diapers.

• Clients served include ICICI Bank, Union Bank of India, and PNB MetLife.

• Crafted 20+ digital press releases and press notes to facilitate efficient brand communication.

• Launched Adani’s Mumbai Electricity Business (Digital PR)

Education

MSc. Digital and Content Marketing

Sept 2023 to Aug/2024

ICFAI Business School (IBS Mumbai)

MBA in Marketing

Apr 2015 to Nov 2017

Valia College of Commerce and Arts

Bachelors in Management Studies

Mar 2011 to Nov 2014

Certifications

Meta Digital Marketing Associate

Issues on 12/2023

Google Analytics (GA4) Certificate

Issues on 09/2023

HubSpot Social Media Marketing

Issues on 08/2023

Hootsuite Social Media Marketing

Issues on 09/2023

E-commerce with Facebook and Instagram

Issues on 02/2023

Languages

Website and Social Networks

English

Fluent

Hindi

Native/Fluent

Marathi

Native/Fluent

Spanish

Beginner

Gujarati

Beginner/Working Knowledge

Projects at TU Dublin

Design Thinking and User Experience Project For a Financial Consultancy firm Based in Dublin, Ireland

• Identified the brand's core user issues: data privacy, user-friendly tools, and pricing clarity.

• Recommended key features such as a mortgage calculator, AI support bot, and personalised dashboard to manage their next payment

• Conceptualised a scalable AI video creation system integrating platforms like ChatGPT for scripts with PIKA and Eleven Labs for outputs

• Developed a low-fidelity website with Figma to understand design flaws and feedback

• Made final prototype on WIX reflecting user-centric features, personalised dashboards and AI-generated video samples

Branding and expansion strategies for Jewelry brand based in Kilkenny, Ireland

• Developed strategic recommendations to boost engagement based on analytics.

• Proposed content strategy focused on visual storytelling and emotional resonance.

• Advised platform-specific content calendars for consistent messaging.

• Recommended influencer campaigns and UGC to increase brand awareness.

• Designed KPIs like engagement rate and Return on marketing investment to optimise strategy.

• Proposed rebranding strategy with landing page and brand assets

• Shared European countries to expand its operations without affecting the supply chain

Portfolio

Mayursurwase.com

LinkedIn

https://www.linkedin.com/in/mayursurwase

Social Unfold Instagram
(Social media marketing news)

http://Instgaram.com/socialunfold

Technological University Dublin

Member First Credit Union

Marketing Intern

04/2024 - Present

As a marketing intern, with previous experience in social media management, campaign management, and branding, I have been trusted to work on brand's social media and content strategy, website journeys, SEO, and paid campaigns on Facebook, Instagram, and Twitter to build a solid growth plan for this year and set a foundation for MFCU's future growth.

• Developing a comprehensive social media strategy aligned with the company's objectives

• Creating engaging and compelling content for social media channels

• Building a social first strategy to build the community across social channels

• Optimising web pages to make it more search friendly with branded and searched keywords

• Leading social media ad campaigns for the brand reaching to the extremely niche audience

• Creating weekly and monthly performance reports using tools to create an internal database

• Automating creative and content workflows using AI to enhance efficiency.